Zurvita Zeal: A Review

As The Ingredient Guru, I often get asked to “take a look” at a variety of products, especially if they have good buzzwords on the label.Recently I was given a bottle of Zeal by Zurvita*. The person who gave it to me wanted my opinion; she was very excited about the product and takes it […]

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Sour And Tangy Flavor Trend

Sour flavors have piqued our collective interest, on par with the spice craze.  This consumer trend toward tangy flavors seems to have less to do with competitive one-upsmanship (as with spicy foods) and more to do with a movement toward wellness, artisanal foods, and ethnic cuisines. More and more people are reaching for greek yogurt, […]

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Sickly-sweet Additives

You’ve likely never heard of Senomyx, a biotech flavor engineering company that works with many major corporations from Kraft Foods and Nestle to Coca-Cola and PepsiCo.  This flavoring manufacturer has stated in filings with the Securities and Exchange Commission: [quote]The goals of our high potency sweetener program are to allow for the reduction of calories in packaged […]

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Kim Kardashian Baby Weight Loss Plan

Kim Kardashian recently had her second child. A new child is such a treasure and I’m sincerely happy for her; I wish her and her family all the best. I was dismayed however to read, just a short while after all of the announcements about the baby, headlines about her plans to lose ’60 pounds […]

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Are Natural Flavors Really “natural”?

If asked about the connotation of the word “natural,” descriptors like “healthy,” “fresh,” “made without chemicals” or “made in nature” come to mind. According to the Environmental Working Group, “natural flavor” is the fourth most common ingredient listed for processed food, but do we really know what this term means? Here’s a short video that […]

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Who Put Beer In My Ice Cream?

Ben & Jerry’s New Flavor for Climate AdvocacyBen & Jerry’s is concerned about climate change. So they’ve created a new flavor in partnership with New Belgium Brewing. Ice cream and beer. They’re both called Salted Caramel Brown-ie (Brownie) Ale. Profits from the sales of these products will go to Protect Our Winters, a climate advocacy […]

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